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Experience

Experience

2020 - Present

PRINCIPAL PRODUCT DESIGNER

AVEVA

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Cambridge, UK

Leading the design efforts within the Unified Supply Chain product portfolio, my main focus has been Schedule AI. This addition to the Scheduling platform utilises Artificial Intelligence techniques to assist Schedulers in the generation of operationally viable and economically optimised plans for crude movements within a refinery. As the lead product designer my responsibilities have included:
 
• Engaging with expert users to understand the domain and user needs
• Translation of user needs into user journeys and interfaces
• Collaboration with software and AI engineers, advocating user needs throughout the technical development 
• Prototyping and collaborating with front end developers on new features

• Working with the Product Manager to shape and communicate future product strategies
• Helping to improve the design-dev workflow
• Supporting the deployment and adoption of the new AVEVA Design System

2018-2020

SENIOR UX DESIGNER TO 

PRINCIPAL UX DESIGNER

Cambridge Consultants

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Cambridge, UK

My role at Cambridge Consultants focused on the design and development of data rich web platforms for, predominantly, enterprise clients. With the role of lead designer on a number of complex work programs my responsibilities included:

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• Working with the Product Manager and Program Lead in prioritisation of work and requirements

• Training and mentorship of junior designers

• Communication of complex concepts to a wide range of audiences 
• Creation of compelling and informative visualisations of complex data.
• Testing, iteration and refinement of designs

• Collaboration with engineers and scientists to understand and reconcile technical constraints with user needs
• Facilitation of a wide range of workshops 

• Championing a user centred approach throughout our projects 

2016-2018

INDUSTRIAL DESIGNER TO SENIOR INDUSTRIAL DESIGNER

Cambridge Consultants

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Cambridge, UK

My role within the Industrial, Commercial and Energy division spanned across physical and digital interfaces for applications within a wide spectrum of use cases. Work included designing a digital platform for the Government, wearable technology for theme parks and equestrian monitoring and display.

2012-2014

DESIGN ENGINEER

Dyson,

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Malmesbury, UK

Working within New Product Development my primary focus was the design, prototyping, testing and development required to get new products through to manufacturing and release.

2010-2011

DESIGN INTERN

eg technology

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Cambridge, UK

Working as an Intern I was exposed to a number of different projects and stages of the design process including concept sketching and rendering, client presentations, prototyping, CAD and testing.

Education

2008 - 2012

LOUGHBOROUGH UNIVERSITY

Industrial Design (BA)

First Class Hons

Studying Industrial Design at Loughborough equipped me with an understanding of the full end-end design process, from user research and analysis, concept creation, prototyping and user testing through to materials selection and manufacturing techniques

Professional skillset

Rapid prototyping using Adobe XD/Figma etc.

Interviews and usability testing

User task flow and journey creation

Data visualisation

Workshop planning and facilitation 

Communication of concepts and proposals

Strong verbal, written and visual communication

© 2021 by Sophia Godfrey

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